Mikaela Couch feels weird writing in third person but worries it's too late to stop now.
Mikaela Couch feels weird writing in third person.
The
Bonafides
I'm a product designer living, working, and exploring in 
San Francisco.
THINGS I LIKE
COOL PILLOWS
PADDLEBOARDING
ICED TEA
THUNDERSTORMS
THE OXFORD COMMA
HOUSEPLANTS
SUNDAY NAPS
THINGS I DON'T
DOUBLE DENIM
RUNNING
WET SOCKS
DAD JOKES
THE LITTLE TRIANGLE THAT WINDSHEILD WIPERS LEAVE BEHIND
I’m a multi-disciplinary product designer with experience crafting products and interfaces for consumer facing apps, SaaS, and B2B companies across a range of touchpoints. I’ve worked on various types of projects, including: in-house enterprise products, marketing sites, native mobile apps, desktop and mobile websites.

Outside of design, my passions include trying new things that scare me a little (like getting my motorcycle license), long road trips, outdoor photography, hiking, cycling, and just about anything else you can do in the sunshine.

Wanna get in touch? Email me at
The
Résumé
Work Experience
Product Designer @ Rivian
November 2021 – July 2022
Product Designer on Rivian’s enterprise applications. Designed new features to improve and enhance their service fulfillment infrastructure to track and manage a vehicle throughout the entire service cycle. This included designing work order management systems, appointment scheduling flows, billing interfaces, and customer communication methods, just to name a few. I also facilitated several user research sessions and worked with my Product partners to transform those insights into new features.

While at Rivian, I had a direct role in:
  • Designing for multiple 0-1 initiatives to ramp up Rivian's service & fulfillment product infrastructure
  • Shipping an all new dashboard that uses live data to track a vehicles progress while being repaired, making cross-collaboration between service teams more efficient.
  • Designed an all new Appointment Scheduling experience that leveraged direct user feedback to shorten long communication loops between service teams, fill gaps in knowledge, and improve the overall customer experience of getting a vehicle in for service.
  • Designing various quality of life improvements on our Work Order Management systems to help the folks on the ground be more productive and efficient.
  • Participating in various user research sessions and worked closely with Product and Engineering partners to strategize and translate that feedback into new features and enhancements.
Product Designer @ Catalog
October 2020 – November 2021
Worked with early-stage startups to not only design their products, but also craft their product roadmaps, features, customer communication and conversion strategies to get those products to launch. I primarily designed for native mobile apps (iOS and Android), but also across touchpoints like marketing/sales websites, web-based products, and marketing emails. I worked with clients across 10+ industries, including consumer products, lifestyle, education, social media, financial services, and transportation.
UX Designer @ Gensler San Francisco
January 2019 – April 2020
As a Visual and UX Designer in the Digital Experience Design practice area at Gensler, I leveraged a variety of digital platforms and technologies to craft meaningful experiences for the built environment.
• Served as a creative lead working with graphic designers, animators, artists, strategy, architecture, and interior design teams to craft the project vision and approach
• Demonstrated proof of concepts through high-fidelity 2D, 3D, and motion graphic compositions
• Evolved concept designs of digital experiences into viable, documented design solutions for production
Identified and defined user types.
• Mapped out physical & digital user journeys. Built wireframes and robust UI concepts
Experiential Graphic Designer @ Gensler San Francisco
October 2014 – December 2018
• Lead designer that collaborated with a team to conceptualize, design, and implement branded environments, graphics programs, signage and wayfinding systems, and digital experiences for clients across multiple industries.
• Effectively communicated strategic frameworks, design concepts, and experience solutions to internal teams and clients through excellent presentation skills.
• Managed relationships with fabricators, vendors, and contractors. Review samples, submittals, and mockups. Conducted sitewalks during construction to supervise installations. Guided fabrication and installation schedules.
• Organized and led internal training sessions focused on various topics including: technical detailing and documentation, construction processes, designing with different materials and finishes, and overall inspirationally-focused idea sharing.
Education
BFA, Visual Communication
University of Oklahoma, 2014
User Experience Design
General Assembly, 2020
Software Skillz
Figma
Expert
Adobe Apps
Expert
Webflow
Beginner
Appliances where you have
to manually set the clock
Absolute Master; Have never been defeated